Joico Color Endure Shampoo for Long Lasting Hair Color 33.8 oz Sulfate Free

Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change. Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services. This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.